How health, safety and hygiene legislation has impacted Essay

Introduction In this assignment, I shall be explaining how health, safety and hygiene legislation has impacted on selected two food retailers. I have selected Jimmy’s and Tesco. Jimmy’s  Jimmy’s World Grill & Bar is a chain of buffet restaurants in the United Kingdom. In 2012 it launched its flagship restaurant in The O2, London. The first Jimmy’s World Grill & Bar opened in 2003 and the chain now operates restaurants including Luton, Derby, Bath, Peterborough, Watford, and Wimbledon. Each restaurant offers cuisines from multiple international countries including Italy; China; India; Mexico; the US and the United Kingdom. The restaurants all offer â€Å"live cooking stations† where food is cooked to order in front of the customer. Tesco Tesco is the UK’s biggest food retailer offering a variety of services for food and non-food products to include insurance, entertainment, electrical goods and many more. It employs over 440,000 people around the world with over 280,000 in the UK. It has over 2,000 stores in the UK and a growing number of stores abroad in countries such as Thailand, China, Hungary and the United States. Health and Safety at Work Act 1974 Health and Safety at Work Act 1974 is a regulation to make further provision for securing the health, safety and welfare of employees at work. This law applies to all workplace for controlling the keeping and use and preventing the unlawful achievement, possession and use of dangerous substances. Additionally, this act is for controlling certain emissions and also to help prevent employees from getting hurt. It has an impact on Tesco because they are responsible for creating a safe, healthy and productive workplace. Tesco provides training to their employees to assist staff in identifying, minimising and controlling hazards complying with all safety and health requirement applicable to their workplace. The employees of Tesco must wear protective cloth and safety equipment which are safe without risk to health. If anyone gets injured at Tesco, they can be eligible to be sued because it is Tesco responsibility to ensure that everyone is safe within the working environment. Jimmy’s provides a safe and healthy working environment and they meet their responsibilities. Jimmy’s manages risks to health and safety  to prevent accidents. Jimmy’s identifies, assesses and reduces risks to health and safety as it’s reasonable and practicable. Jimmy’s aims to prevent any accidents by training their employees to work safely. For example injuries by knifes/fire. The European Union The European Union ensures that control standards are established and adhered to as regards food hygiene, animal health and welfare, plant health and preventing the risk of pollution from external substances. Food hygiene is a way of preserving and preparing food which ensures that the food will be safe for people to eat. This regulation covers all stages of the productions, processing, distribution and placing on the market of food intended for human consumption. It affects Tesco because they are responsible to provide safe foods, implement procedures in order to prevent unsafe foods and withdraw and recall unsafe foods. For example, use of separate areas and equipment for handling and preparing raw and cooked foods and also use of appropriate cleaning chemicals. If the food is not well prepared, cooked or not washed or out of date then Tesco will be entitled to cheating/fraud as customers don’t get what they pay for. So Tesco has to make sure they provide good quality foods that meet customer’s needs and expectation. Jimmy’s measure key product and its quality attributes by focusing on ingredients and materials, as well as samples collected from the trade. They also try to become the ideal restaurant to meet company requirements and consumer expectations in the marketplace and they also ensure that they do the correct use of appropriate cleaning chemicals. Jimmy’s provides proper training to their employees to ensure hygiene in cooked and raw foods. Health and Safety (First Aid) Regulation 1981 Health and safety is a regulation and procedure intended to prevent accident or injury in workplace or public environment. For example, fire exit alarms are installed inside the building. Fire aid is the initial care given to a sick or injured person until full medical treatment can be accessed. It is mostly performed by a non-expert or sometime by an expert in case of an emergency. It has an impact on Tesco as they might need first aid anytime to their workers and every staff must report it to manager if any accident occurs and treatment is necessary. It is important for Tesco to record  details of any accident or injury in the book kept in the workplace and they also should report from any witness. Jimmy’s trains their employees for first aid certificate so that they can be available in their shifts to aid anyone who gets injured. Jimmy’s kitchen staffs are more likely to be injured by knifes /fire etc., so they make sure they have first aids stored in a safe place as well as fire extinguisher. Jimmy’s makes sure that they trained their staff and also ensure the checklist of daily presence of first aider is always signed in the beginning of the shift. Diseases and Dangerous Occurrences Regulations 1995 Diseases and Dangerous Occurrences Regulations 1995 is a law which puts duties on employers, the self-employed and people in control of work premises to report certain serious workplace accident, occupational diseases and specified dangerous occurrences. These reports enable the enforcing authorities to identify where and how risks arise and to investigate serious accidents. If someone has died or has been injured because of a work-related accident this may have to be reported. Not all accidents need to be reported, other than for certain gas incidents, a RIDDOR report is required only when: the accident is work-related and it results in an injury of a type which is reportable It has an impact on Tesco because they have a legal duty to report accidents or incidents occur in the workplace. This will help to find out where and how risks arise and also to investigate any serious accidents. Tesco staff helps and advices you to prevent actions in order to minimise injuries, accidents or incidents. Jimmy’s provides the information that enables the HSE to identify where and how risks happened in the workplace. Therefore, Jimmy’s makes sure that they maintain their information about accidents, injuries or incidents Control of Substances Hazardous to Health 2002 Control of Substances Hazardous to Health 2002 is a regulation that provides a framework to help protect people in the workplace against health risks from hazardous substances. The substances may be used directly in the work or may arise from the work such as cleaning chemicals. This law requires employers to make an appropriate assessment of the health risks created within the working environment and also to define the measures necessary to  protect people’s health. It has an impact on Tesco because they need to make sure prevent or minimise their workers’ exposure to hazardous substances. For example, Tesco must provide sufficient information in order to reduce harmful to health. Jimmy’s always provides suitable and sufficient information, instruction and training in order to follow the legislation. Jimmy’s makes sure that they prevent exposure to hazardous substances and sufficiently control the risks from such exposure. They also ensure to keep chemi cals stored in a different room to keep avoid in touch with food items. If cleaning chemicals are mixed in food, the customer who eats could cause a severe injury or even may be poisoned. Food Safety Regulations 2005 Food Safety Regulations 2005 is a law that applies to all types of food, drink and ingredients. This regulation requires businesses to make sure food is supplied or sold in a hygienic way, identify food safety hazards and know which steps in the business activities are critical for food safety. Also, ensure safety controls are maintained and reviewed in the workplace. Tesco maintains the highest standard of hygiene by preventing any infection on food with bacteria or chemical. Furthermore, Tesco also keeps their foods in a correct temperature. If any equipment affected by food safety, employees must need to inform their manager. Tesco follows the regulation by not allowing their employees to smoke or drink alcohol in the workplace. If they found their employees smoking or drinking alcohol in the workplace, it will lead to disciplinary action and may result in dismissal. It has an impact on Jimmy’s because it is their regular practice to ensure that all their employees are keeping their workplace clean and tidy. By taking these active steps, they can ensure that everyone works in the workplace are confident in the health and safety. They also have different tools for different food items. For example for cutting chicken they use different knives and different cutting objects and plates, for cutting vegetables they have use different knives. Also these tools are colour coded so they know which one is for meats and which one is for vegetables. Hazard Analysis Critical Control Point Hazard Analysis Critical Control Point is a procedure carried out for food safety and biological, chemical and physical hazards in production processes  that can cause the finished product to be unsafe and designs measurements to reduce these risks to a safe level. In addition, they need to ensure that everything they use or touch needs to be cleaned properly. It affects Tesco because they need to make sure that the foods produced are safe to eat. The foods need to be kept in a correct temperature level. Tesco ensures that these are safe for consumers to eat when they have passed through the entire food supply chain. Temperature is an important aspect of HACCP and improper storage temperature can makes foods unsafe to eat. Jimmy’s following this legislation by making sure that their drinks are safe for human consumption. Jimmy’s focus on the standardisation of raw materials and all the materials must be offered by the Jimmy’s suppliers. Conclusion In this task, I have explained how health, safety and hygiene legislation has impacted on Tesco and Jimmy’s.

Enrique Camarena Essay

Enrique Salazar Camarena, also known as â€Å"Kiki†, was born on July 26, 1947 in Mexicali, Mexico. At the age of nine Camarena moved to the U.S. and settled in Calexico, California. He worked in the fields with his family picking plums and peaches. Camarena yearned to get a proper education and soon it came. He took advantage of this opportunity and became an ethical student. He played football, basketball and helped publish the yearbook. Camarena was voted â€Å"Best all Around Senior.† He decided to attend college and enter the law enforcement field. Camarena served in the U.S. Marines, and became a Legal Clerk and a Court Recorder. In 1970, Camarena departed from the Marines and worked with the Calexico Fire Department. Camarena became a part of the Calexico Police Department as a Criminal Investigator in 1970, while he attended Imperial Valley College. There he got an AA degree and criminal justice degree. Camarena was sent to the El Centro, California Police Department Office and became a Narcotics Investigator for the Imperial County. In 1874, Camarena join the DEA (Drug Enforcement Administration). Camarena was a talented Drug Enforcement Special Agent. Camarena and family were transferred to an undercover investigation in Guadalajara, Mexico. In Guadalajara, his mission was to stop the Caro-Quintero Organization. Caro-Quintero, at the age 32, was the main leader of the wealthy organization. Camarena was about to conclude his case when he was captured during his lunch hour. It was the afternoon of February 7, 1985 when Camarena didn’t come home so his wife contacted his close friend, who then reported the kidnapping to the U.S. law enforcement officers. There was a vast amount of law enforcement officers sent to search for Camarena. There were a lot of people worried but no one was able to find Camarena. People said that the Caro-Quintero had paid the clubs to stay quiet. A few days later the law enforcement officers received a letter from an unknown person stating Camarena could be found at a ranch in Moreno, Mexico. When the law enforcement officers went to search the ranch they found nothing except a family that had been murdered. Later that same evening someone had stated they thought they had seen a dead body right outside the ranch. Sure enough  the dead body was Camarena. He had been savagely beaten and tortured to death. The date of his death was March 7, 1985. Till this day law enforcement officers do not know who actually murdered Camarena, but they do have their suspicions. About twenty-two people have been thought of pertaining or murdering Camarena. Twelve had been convicted; three of which were members of the Caro-Quientero Organization. Enrique Camarena People from all around respected Camarena. On February7, 1986 Calexico held a special ceremony in honor of him at the Calexico Library. The library has also been renamed Enrique â€Å"Kiki† Camarena Library. Camarena’s family wore red ribbons to honor him. The ribbons proclaimed â€Å"No use of illegal drugs, or no illegal use of legal drugs.† Now people all over the U.S, wear red ribbons on the days of Oct. 23- 31.

Midaq Alley in History Versus Midaq Alley

The women of the Middle East would continue to uphold their traditional image, even though in their heart of hearts many of them may be yearning for plain liberty.   The chief character of Naguib Mahfouz’s Midaq Alley (1992) is a woman by the name of Hamida, who must put up acts to stay true to her traditions, at the same time as she yearns for something beyond the ordinary.   Yet, her passage into a world where men and women must be considered equal is a narrow one. As a matter of fact, her life is the Midaq Alley, which â€Å"resembles a ‘trap,’ with walls on three sides, making darkness one of its pervasive features (Deeb).†Ã‚   What is more, there is a very narrow entrance and an equally narrow exit to the small alley – away from the big, outside world – that the Middle Eastern woman has come to represent in Mahfouz’s novel (Deeb). All the same, Marius Deeb, in her literary criticism of Midaq Alley, considers the novel in its historical context alone.   Hers is historical literary criticism of Midaq Alley, seeing that she describes the difference between the alley and the outside world as the division between traditions and modernity in the Eygpt of 1940s.   According to the author, the significance of the alley may only be explained in terms of the socio-cultural environment of the time that the novel is about. The difference between the alley and the outside world, in the author’s opinion, is similar to the division between the East and the West.   Even so, the most important character in the novel remains Hamida.   She is entirely different from the rest of the characters, and therefore demands the reader’s attention like nobody else in the novel.   Being the center of attention, she teaches a very important lesson about the perceived differences between men and women in the Middle East.   In essence, her story does not merely apply to the historical context of the novel.   Rather, it is the story of the perceived differences between Middle Eastern men and women even in our times. Hamida is the Midaq Alley, although Deeb does not mention her thus.   Not the kind to give up easily, she sneers at her husbands-to-be simply because she wants something better than them, most definitely a life that is more prosperous, and outright superior, that is, the big, outside world.   She considers her husbands-to-be as nonentities because she thinks she can achieve well for herself without them.   At the same time, she is bounded by Middle Eastern customs and culture to choose one prospect and get married like ordinary girls. Even if Hamida represents the East – in the East and West division of the world – the novel is mainly about the social differences between men and women.   These differences may be explained in terms of the separation between the heaven and the earth as well.   However, Deeb’s literary criticism does not describe the separation or differences beyond the historical context of the novel.   The author describes her interpretation of the novel thus: â€Å"We discern in this novel the division between the traditional world and the modern world in Egypt during the 1940, that is, to some extent, a re-enactment of the East-West dichotomy and the values, whether aesthetic or moral, which accompany those worlds (Deeb).† Hamida admires the women who have escaped their marital bonds.   She is especially inspired by the factory girls she knows – who all happen to be Jewish.   She informs her mother about the same, â€Å"If you had seen the factory girls!   You should just see those Jewish girls who go to work.   They all go about in nice clothes.   Well, what is the point of life then if we can't wear what we want (Mahfouz)?†Ã‚   According to Middle Eastern customs for women, Hamida must control her true desires before the cultural expectations that are attached to all women.   All the same, Mahfouz brings to the mind’s eye the picture of Middle Eastern women that are longing to free themselves from the bonds of patriarchy, and all the rules of society that are connected to the same. Apparently, the Middle Eastern women would also like to free themselves from the difficult clothing they are forced to wear.   Perhaps they would like breaks from such clothing.   While women such as Hamida may genuinely face a problem with restrictive customs, Mahfouz also describes the ‘proper’ girls that are not expected to show their desires anyway.   Boys of the Middle East, on the contrary, are allowed various other facilities, also according to the author.   Boys are permitted, among other things, access to sex, nightlife, and friendships outside the family. If Deeb’s criticism is correct, the East must want to totally blend into the West instead of guarding its culture as it does.   Even though Deeb’s interpretation of the differences between the alley and the outside world may be correct, it is incomplete and inconclusive seeing that it does not truly explain the striking differences between men and women in the novel. When Hamida gets married to Abbas, she only does so to escape her mother’s home.   Escape seems to be her only wish.   She turns into a prostitute as soon as her husband leaves home for an indefinite period of time.   But, does she find her eventual escape route through this act?   It appears that while many Middle Eastern women may be searching for escape routes from traditions, once and for all, it was only Hamida who actually managed to escape. Whether she had dreamt of reaching a brothel or not is not the point of Mahfouz’s tale.   The fact remains that Hamida had no choice to live a liberated life as a Middle Eastern woman, except as a prostitute.   Most Middle Eastern women would shun the idea of prostitution altogether, calling it a major sin.   However, Hamida was so desperate to escape that she defied the common image of the Middle Eastern woman to truly escape her cultural constraints, once and for all.   Whether she also found happiness is not the concern of the author either.   Hamida’s liberation, on the other hand, is an important message of Midaq Alley. Hamida was the kind who merely upheld the traditional image of the Middle Eastern woman, just as many other Middle Eastern women probably do.   At the same time, she was desperate enough to express her suppressed desires of liberation that she chose the career of prostitution so as to escape all associations with the patriarchal traditions.   Perhaps, therefore, Mahfouz’s writing is a warning for the extremely strict movements that reduce people to suppressed desperation, which eventually bursts into crimes and various other problems.   Deeb does not explain this lesson.   Moreover, her writing compels the reader to search for the truth behind the novel, seeing that her criticism is only partly true.   After all, Hamida found the opportunity to escape, while the East and traditions – if they represent the Midaq Alley – could not blend into the West and modernity. Works Cited Deeb, Marius. â€Å"Najib Mahfuz's Midaq Alley: A Socio-Cultural Analysis.†   Bulletin (British Society for Middle Eastern Studies), Vol. 10, No. 2 (1983), pp. 121-130. Mahfouz, Naguib. Midaq Alley. Reprint edition. New York: Anchor, 1992.

Consciousness & Coma Research Paper Example | Topics and Well Written Essays - 2000 words

Consciousness & Coma - Research Paper Example The words ‘consciousness’ and ‘coma’ are two different states of mind. If defined from a broader perspective, consciousness is the state of awareness of the self and coma is the state of complete unawareness. Psychologically ‘consciousness’ is deep rooted in man’s thought structure and his response to the surrounding. The faculty of the mind undergoes a subjective experience stimulating his senses. In the field of medicine, consciousness is determined by a patient’s response to medication and physical activities. Psychologically ‘coma’  is  the unconsciousness of the mind unable to perceive his own state and an unwilling suspension of the thought structure of the mind. To a doctor it is the patient’s nervous breakdown and retarding movement of the body and the mind due to any brain injury caused by a shock or accident. More specifically the patients in the situation of Coma tend to respond in a different man ner than as normal patients. The patients in the situation of Coma are found to communicate to the external world through some reflex movements of the body muscles. Coma patients are observed to make their muscle tendons stiff enough as to render some communicative signals to the outer world. This type of non-verbal communication patterns emerges from the patient’s increased involvement with the inner consciousness, which causes the happening of reflexive actions (Tomandl & Jacob, n.d.) The interplay between the conscious state of mind and the surroundings determine the consequences faced by the comatose patient. In order to understand the connection between the state of coma and consciousness it is important to identify the various states of the conscious human mind. The psychiatrists also deal with this joint study of consciousness and coma. Psychologists are interpreting these in various ways. Both the terms define opposite

LLB Law Of Evidence coursework Essay Example | Topics and Well Written Essays - 1500 words

LLB Law Of Evidence coursework - Essay Example On the other hand, the defendant can easily claim that they did not have knowledge of what was inside the package, but that the package contained other things, something hard for the prosecutor to rebut. The aim of this paper is to advise Jim who is appealing against his conviction for supply heroin based on evidential issues arising from the judge’s summing up. Discussion Ever since the effecting of Human Rights Act 1998, criminal evidence has become the most significant development due to various disputes under Article 6 which entails the right to a just trial against the application of a legal weight on the defendant to establish one or more particulars in the issue2. The fact that Jim is seeking a declaration that section 28(3) (b) (i) to be declared contrary to Human Rights Act 1998 as it infringes on his right to a just trial under Article 6 of European Convention on Human Rights 1950, he is placing the court with a question on whether it has the jurisdiction to consider appeal and, if it did, whether section 28(3) (b) (i) the Act was unsuited with his right to a just trial3. ... Therefore, in order to establish the defence under section 28(3) of the Act, Jim has to prove on the equilibrium of probabilities that he did not know that the box contained heroin4. The real apprehension is not if the defendant should disprove evidence but that the defendant may be convicted though a reasonable doubt subsists. In particular, the Misuse of Drugs Act 1971 does not have a clear characterization of possession, and in section 37(3) it elaborates that an item which an individual has in his or her possession to include anything subject to his or her control, and which is in the guardianship of another person. Therefore, unless the item is in that individual control though still under care of another person, it cannot be categorized to be in the accused in this case Jim possession5. This then leads to what the directions the jury was given by the trial judge, and it is evident that though it was essential for the prosecution to establish that Jim knew that the box was in hi s control, it was not essential for the prosecution to establish that Jim knew that the item inside the box was a controlled drug. For this reason, then there would be the likelihood of an infringement in terms of presumption of innocence. This became evident in R v Edwards,6 whereby the defence was identified to have so closely associated with the mens rea principle and moral guilt that it derogated from presupposition to reassignment of legal burden to the defendant. Although subsections (2) with (3) of Misuse of Drugs Act 1971 define specifically of the defendant proving something, then this does not necessarily mean that in order to ascertain a defence then the defendant must essentially offer evidence. Thus, the essential evidence might arise such as from any varied

Microbes and Us Essay Example | Topics and Well Written Essays - 500 words - 1

Microbes and Us - Essay Example Perhaps Agaricomycetes are the largest and oldest individuals in any groups of organisms, and they include the largest fruiting bodies in fungi (PÃ ¶ggeler & WÃ ¶stemeyer, 83). Armillaria gallicajkb generate average-sized mushrooms though their mycelial networks have been approximated to cover areas up to 15 hectares. According to Miller et al. (26), Agricomycetes serve as decayers, parasites, pathogens and mutualistic symbionts for both animals and plants. They create their widest ecological effects via their activities like wood-decayers and ectomycorrhizal symbionts of forest trees. Agaricomycetes are extensive in nearly all terrestrial ecosystems, and a few have secondarily returned to aquatic habitats. Miller et al. (31) asserts that Agaricomycetes have a lifecycle similar to that of Basidiomycota. These fungi are nearly usually filamentous, with no yeast phase. Nevertheless, yeasts are produced by some agaricomycetes that are cultivated in an underground fungus gardens by attine ants in the neotropics. The hyphae are divided by septa which are infiltrated by a barrel-shaped dolipore that is bordered by membrane-bound parenthesomes in filamentous form. A dikaryotic mycelium is the dominant stage in the lifecycle although stable diploids have been reported in Armillaria. In some species, dikaryotic and monokaryotic mycelia have been shown to generate asexual spores though asexual forms are obviously not as extensive as in the Ascomycota. Mushrooms are multicellular fruiting bodies generated by dikaryotic mycelia under conducive. There are many forms of mushrooms including puffballs, crustlike resupinate, bracket fungi, and coralloid forms. The basis for the 19thC classification of Agaricomycetes and other fungi was gross morphology of fruiting bodies. The Friesian taxa are no longer viewed as natural entities although these groups remain essential for grouping fruiting body forms and they are emphasized in numerous essential field guides

Labour Dispute (identify Top 5 major issues between faculty and Essay

Labour Dispute (identify Top 5 major issues between faculty and university at St.FX university) - Essay Example Francis Xavier University. In the year 2012, a conflict was observed to take place between the StFX Association of University teachers and the StFX Administration board. In order to satisfy their demands, the teachers were further identified to call for a strike which further disrupted the entire education process of the university (McEvoy, 2012). Based on this understanding, the paper intends to identify the five major issues raised during the dispute among the faculties and the administration of StFX University. With reference to the news article written by Sean McEvoy with the title â€Å"StFX Professors O.K. Strike Option†, certain issues can be identified in the rudiments of the dispute between the faculty members of the university and the administration board. Among the various issues, inappropriate remuneration package, inadequate medical amenities, lack of job security along with financial problems can be identified as the four most significant problems caused through the dispute. Above all, the most significant issue that was identified with reference to this dispute was the lack of cooperation and coordination within the workforce and the administration board of the University. From an overall perspective, it can be observed that the faculty members of the university were not satisfied with the return they were able to avail through their employment in StFX University owing to the aforementioned issues which required greater consideration from the administration (McEvoy, 2012 ). By calling for a strike and disrupting the entire education process within the University, the faculty members wanted to ensure a comparative pay structure which shall be sufficient to satisfy their personal needs and assist StFX to obtain a competitive position in comparison to its sister institutions. According to McEvoy (2012), the issue concerning the weak pay structures was further observed to be informed to the administration in various instances. However, as no

Sunny Cottage Holidays (SCH) Assignment Example | Topics and Well Written Essays - 1500 words

Sunny Cottage Holidays (SCH) - Assignment Example Cottage owners on the other hand advertise with SCH based on the brand image of the agent, trust and comfort levels they enjoy with the company. The agency requires that marketing and communication strategies be employed keeping the following criteria in view. Short term communication objectives †¢The target segment of SCH is in various stages of hierarchical responses. Communication strategy must be employed to first create and increase awareness about cottage holidays rather than general holidays and brand awareness on the SCH package. This must be done through attractive advertising strategy, good media planning and promotional exercises. Differentiation between SCH and its competitors must be clearly specified. †¢Next the agency must focus on providing more information on SCH to the customer. The ‘comprehension’ phase should allow development of website, direct mailers etc that provides information about the holiday packages. †¢Endorsements by experts or feedback photos and comments from satisfied SCH customers are other tools that the agency can explore to convince customers. Conviction must be the third important stage of the exercise. †¢Desire to purchase must be generated through a strong promotional mix that includes good publicity and irresistible offers for the target segment. †¢Finally the campaign must motivate customers into action which can be measured by number of phone calls/ emails querying about the packages. Feedback forms and lucky coupons are other options. The market and competition The market for independent family holidays in cottages is fast growing, as many prefer 'their space' rather than being part of a group. A growing 58% people prefer the getaway to the countryside for relaxing weekends and planned vacations. The competition can be classified as, Local specialists: Most cottage agents are local specialists who focus on tourists coming to specific parts of UK. For example, the Wales cottage holidays agency in Wales has a comprehensive listing of holiday cottages in all parts of Wales. Its website and brochure are its main advertising arsenal. Other such area specific cottage agents include Cumbria cottages (the Lake district), Classic Cottages (for Devon and Cornwall), Mann's Holidays (North West Wales), Nefyn Holidays (Lleyn Peninsula and Snowdonia National Park), Marsdens Cottage Holidays (North Devon) and Holiday Homes & Cottages (South West). Their main medium is a coloured brochure which is often mailed to customers. General specialists: A small segment of general specialists offer holidays across UK. For example, Recommended cottage holidays agency offers a range of cottages across UK. It has a colored brochure that lists the various cottages and a website that allows customers to check availability and make reservations. Its main target market is large families and focuses on family/corporate reunions. It promotes itself as an economical holiday provider that offers a good range. Other UK cottage holiday providers include names of Hoseasons Holidays (well established and offers a great range) and Sykes cottages. The target market: customers Instead of opting for mass marketing, the company must undertake target marketing and must form one or more market segments relevant to buying behaviour. The sub groups or niche markets within its identified target segments can be identified as under. Geographic and Demographic segmentation: Customers are usually couples aged 25 onwards

Unruly Spider Case Study Example | Topics and Well Written Essays - 500 words

Unruly Spider - Case Study Example The major problems lay in the fact that the subcontracted company worked with inadequate drawings and inadequate tools. There was not a clear order from the engineer and this should have been communicated more effectively. The 1 1/8-inch-diameter holes had a rough finish on the bore. The magnaflux mark was not clearly legible. The inspection department rejected it. Extra money must now be spent by Mr. Speed to get the right tools and additional labor to finish the job right. If he does not raise the price on each unit he could lose money. A. The gears that were rough cannot be repaired but they could possibly be recycled and the money received from that could go to furnishing new equipment to make the grinding operation more efficient. B. Mr. Speed could raise his price to compensate for his expenditures of over $25,000 in repairing the tooling and redo with order with finished bores. C. The old gears can be recycled to decrease the extra costs and Mr. Speed should raise his prices to compensate for the difference. D. The advantages of recycling the gears are that it will offset some of the cost and the disadvantage of this would be that the costs will not meet the total expenditures. Mr. Speed raising his price per unit could result in extinguishing his output and making him a profit. The disadvantage of this would be that the price per unit may not be economical for the customer. The best choice would be for Mr. Speed to raise his price per unit and receive his profit on the back end. The process of salvaging the rough bores is not economical because it would require the operation of expensive chrome plating. It is best to raise the price and get the necessary equipment needed to complete all future jobs efficiently.

Human service Essay Example | Topics and Well Written Essays - 500 words

Human service - Essay Example The primary issues facing grandparents who parent are as follows: (1) residence: are they living in a separate house from those of their grandchildren? Do they own a house of their own? Grandparents with homes of their own would be more confident to do parenting tasks in a familiar and convenient environment. (2) Income: do they have a regular source of income or pension? They might want to order for food or give their grandchildren some treats. (3) Interests and endeavors: are they currently engaged in regular extra-curricular activities such as being involved in social or civic organizations? into some form of sports? still actively involved in work as a proprietor or owner? They might be busy and could not fully attend to the needs of their grandchildren if their minds are focused in other activities. (4) What is their educational background? Do they share the same interests with their grandchildren? Are they capable of addressing the inquiries and curiosity of their grandchildren ? (5) Health status and condition: are they healthy enough to parent their grandchildren? Are they afflicted with some form of illness? (6) Are they parenting children for their own biological child or the children of their child’s spouse? This concern could actually matter if the grandparents have some conflicts with sons or daughters-in-law. (7) Are they parenting for children with disabilities? Are they therefore competent and qualified to address their grandchildren’s needs? (8) Are they genuinely interested to care take their grandchildren or they just do not have any choice? (9) Are they being paid or remunerated in some form or the other for taking care of their grandchildren? All these concerns would affect the quality and competence in parenting grandchildren. If grand parenting skills are needed on a more permanent basis (due, for example, to parents’ impairment or disabilities),

Euthyphro Essay Example | Topics and Well Written Essays - 250 words

Euthyphro - Essay Example So Euthyphro gives his second response, which states that piety is what is dear to the gods, and impiety is that which is not. However, Socrates’ problem with this definition is: what if the gods disagree among themselves? Some gods may agree that my act is pious and some may claim it as impious. My act cannot be both pious and impious for that would lead to a contradiction. So Euthyphro gave his third response: what all the gods love is pious and holy, and what they hate is impious. However, Socrates asks, â€Å"is the pious or holy beloved by the gods because it is holy, or holy because it is beloved of the gods?† Euthyphro answers, that: Piety or holiness is that part of justice, which belongs to the gods alone. Socrates was still unsatisfied with this response so Euthyphro goes on by elucidating his point further. Herein, Euthyphro claims that piety or holiness is learning how to please the gods through ones words and actions, such as when one does gives prayers and sacrifices. However, Socrates thinks that Euthyphro’s answer leads him back to where they started, and so Socrates begins again by asking him what piety really meant. However, Euthyphro had to leave and so the discussion ended.

Husman Ahmed Memory Assignment Essay Example for Free

Husman Ahmed Memory Assignment Essay Thus we can now say that the boys had a mean number of words remembered as 10. 2 and the median as 12, proving that the short term memory capacity of the boys is definitely greater, as they tend to recall more. The mode however was 10 for both genders meaning that if the results was to be generalised the we could say that both sexes had the same capacity in the short term memory. Also the experiment that was carried out contained a few flaws, firstly there was the error mentioned earlier of assuming that everyone had the same IQ levels, this was a huge assumption as some students could have had only five GCSE passes whereas others could have had 12 to get into the course, meaning that the teacher had no knowledge of the past of the students. Another flaw with the design was the influence of the Long term memory, the list of words consisted of animal names and the names of various fruits and vegetables. The list was constructed as follows:Thirdly the participants could have employed various strategies to remember the words, if some participants were familiar with a certain strategy then they could have used that. Meaning that some participants had a better way of remembering thus we can also add that different people use different methods to store items into memories, some of these methods are particularly favourable to some people. Individual differences can also influence the results. Finally structured learning techniques could have had shaped the results, as some people can automatically relate words, for example the Monkey, Gorilla and the Banana all fit together, as does the dolphin and the whale. Miller 1956 mentioned that the recall of people was usually seven plus two or seven minus two. This theory however does not fit into my results as the mean, mode, and the median proved that the recall was much more higher for both of the groups. This could be favourable towards the fact that we have used words which the participants are very familiar with since they have learnt the names of these animals and the names of these fruits and vegetables since they were very young, which means that they are words which are from the long term memory; these words have been revised and repeated for many years. Baddley in the year 1975 conducted a experiment, later redone by Naveh-Benjamin and Ayres in the year 1986 concluded that the English language was easier to memorise, rather than the Arabic language. The fact that the words are from the English language, also works against our result as they are easier to remember; though our experiment clearly agrees with this experiment. Murdock in the year 1962 carried out his Free recall Experiments, which were very similar to our experiments, expect that he used non sense trigrams, which had no effect from the Long term memory.

Customer Attitudes Towards Search Engine Marketing

Customer Attitudes Towards Search Engine Marketing Abstract The present study approaches the empathizing of the UK users behaviour with respect to internet when considere in presence of SEM (Search Engine Marketing) and related activities, conceiving the present dynamic role of online and connected consumer who uses the internet and Web 2.0 tools like Social and Media Blogs. An online form survey, reaching up to 100 respondents actively using social network sites like â€Å"Face book†, analyzed the respondents social, demographic and general characteristics, their online behaviour, and their level of conflict with SEM activities. It also discovered the most democratic and the most often used internet tools. The review findings were mostly consistent with same kind of studies conducted in different regions of United Kingdom and Europe .the review of gathered data enabled to find relevant kinships between variables and equating answers through age, gender, and hours fagged on the internet. The results will give all internet marketers a d egree of perceptivity into their direct users, and will allow them to make strategies to provide for the targeted segments effectively. Also, this study will give a vital point of cite for future research related to internet marketing, which will be useful believing the current trends and development of particular marketing activity. The application using PHP and MySQL was designed to get the responses from respondents. Based on the responses collected from the sample of 68, the data was found and the conclusion has been done based on this data collection. The online questionnaire was uploaded on the web on the url http://searchresults.net63.net From this URL, one can access the questionnaire and fill up personal details followed by the responses to different situations. Based on this response, the data was captured onto the database. This database (of MySQL) was helpful to fetch the details and behaviour of individuals towards different options available on the websites. Technical Plan This study is planned as following: Initially, an exploration of previous or existing research and the documented evidence found are placed in the literature review section (chapter 2). Following this is, an explanation of how the study was carried out, which includes research design, followed by sampling, data collection methods, the methods used   for analysis and limitations are discussed in (chapter 3). Furthermore, the answers to research interrogations are discussed in detail in chapter 4, with a systematic analysis of the survey results. The application was being designed using PHP and MySQL. The former was used as the programming language with the back end database support through MySQL. Their personal details followed by their responses to different options available on the web are analysed to have a study on their behaviour for different situations. Based on this approach, the important analysis was further explored. Lastly, the conclusion of our research is accomplished in chapter 5, where study findings are analyzed using the point of observation of their contact on additional academic or professional research, which may include practical testimonials, limitations of findings and other areas for further research. For the purpose of my experiment I had designed a small application which counts clicks on particular links. I developed it in PHP and used MySQL database. The address of the application was located on the link that was made available online at http://searchresults.net63.net. One can easy get an access to this link to fill out the details in an easy manner. This helped in getting responses in a thorough manner. Through this approach, all the data was collected. 100 respondents were approached at initial stages. However, due to lack of response rate, it was noted that there is the need to reduce the sample size. So, I asked 68 participants to do the experiment. Mainly I sent emails to friends. I also went to Universitys library and asked some people to do the experiment. Basically I gave the address to people and once they typed it in a browser. They had to chose gender, age range and how experienced internet users they are. Then there was a short description explaining what will happ en. Participants had to imagine that they are looking for a watch to buy and were given search results copied from google on a ‘buy watches phrase. They had to click on any link they liked. Then they had to imagine that they are looking for a new TV. Search results for ‘buy tv phrase were displayed and they had to click on any. Lastly they were given search results for ‘buy books and again they had to click somewhere. All the clicks were saved in a database. There were organic and sponsored links. I used some simple SQL queries on myPHPadmin panel to extract the numbers. Critical review Search Engine Marketing (SEM) or else Pay per Click (PPC) marketing and is usually known in literature as well and is one of three diverse types of online marketing. The remaining two are Search Engine Optimization (SEO) and Banner Advertising. Precisely what they are, and how they work and advantages and disadvantages of different techniques are talked over in detail later in this report. Surveys conducted by EIAA i.e. European Interactive Advertising Association show the performance of European internet users and other online buyers or shoppers. As per their Online survey (for which around 7,008 people all across the Europe including UK, France ,Germany, , Italy ,Spain, the Nordics, Netherlands   and the Belgium were interviewed) Out of the total,76% of online buyers use search engines as a source of information. This study also stated deviations between users of the UK in particular. Before investigating the topic more closely, it is significant to define the word of SEM. Though in writing this form of marketing is frequently addressed to pay per click (also occasionally written as pay-per-click) marketing (Anderson, C., 2006). First of all a few definitions of term, to constitute the literature and will be introduced. An accurate explanation will follow later. Pay per click (PPC) is placement of small ads on the search outcome on a page for a precise keyword or set of keywords in return for a individual payment when a guest actually clicks particular ad (Battelle, J. ,2005) Pay-Per-Click (PPC) Advertising: A technique of marketing where a company pays a certain sum of money each time somebody clicks on a small advertisement on a search engine‘s results page or a homepage and then takes to the advertiser‘s website (Brin, S. and Page, L., 1998). Pay-per-click (PPC): The payment form used for patronized search advertising. Advertisers set bid on keywords and pay in case when searchers click on the search results listing related with those keywords (Broder, A., 2002). Pay per click advertising used for search engines can be explained most easily by following: The placement of a small content only adverts on search result page which is activated by a particular keyword or phrase equaling typed in search box (Brooks, N., 2004a). Pay Per Click: A performance based model of paying for online ads whereby payments are made for each click on a displayed advert, if there are no clicks then there will be no fee and is also known as CPC i.e. cost per click and CPA is known as cost per action (Brooks, N. ,2004a). This essentially means that there exists text based advertisements and are displayed on search engines result page and are next to natural search listings. Such Text ads are fore grounded by the search engines with different names like sponsored links and are typically on right hand side of a result page, and is clearly distinguished from natural search results which are displayed on left. From time to time one or more than one of those advertisements are showed on top of list, over the organic search results, fore grounded through a different backdrop color. The advertising companies can then decide which key phrase or words searches performed by the search engine users and where their ad should appear (Fain, D.C. and Pedersen, J.O. ,2006).The main mechanism of a search engine marketing operation are defining of important keywords, and the bidding on keywords and a good quality written text ad through a good call to act. The advantage of such methods of advertising when compared to banner ads is to facilitate the advertiser as he has to pay only when someone in fact clicks on the advertisement, and not only for imitation, which a customer might not be able to see. Search engines can show up to 8 Text advertisements of sponsored links on one page. The order of what text advertisement is displayed and the position is defined by how much amount each advertiser is ready to pay for searched keyword. The framework of pay per click advertising is founded on a bidding system. One of the major advantages of pay per click method is that audience is already targeted, as the people are in fact looking for something connected to the product and what company is offering(Fallows, D., 2005) .While banner advertising on other hand shows the ads to customers who may not necessarily be interested in it. They may only be interested in website where banner ad is currently displayed and may not even look at banner ad or may ignore it since they are not interested in buying anything. In addition to this, the online marketer also has the option to target clients by country and even by area or city. This utility was published in 2004 by Google. As a result online marketing is available to nearby situated business for e.g. restaurants .Similarly international companies that want to put up for sale their products outside their region (Feng, J. ,2002). Google also takes the possibility to show the text ads not only on their search engine results pages but also on their websites, clearly displayed as ads by Google. This utility is called as content network. The online marketer has authority on websites where his text advertisements will be shown at, particularly concerning the content. Though it is very hard for online marketer to have a influence on any other fraction of campaign. In addition, the analysis of data is not very suitable, because all parameters cannot be displayed as online marketer would like them to (Feng, J., Bhargava,2007). A very significant topic while talking about pay per click ads is the differentiation among good traffic and bad traffic. This topic impacts mainly PPC-advertising, as the advertiser pay for every single click, while in banner advertising payment method used is pay per impression. The aim of a pay per click advertising operation is not only to make users click on advertisement and visit their advertised website, but also to attract people, who are interested in their product. While in banner advertising, advertiser needs to pay for every impression and no matter if site visitor sees the advertisement and clicks on it at PPC advertising, each click costs money. As a result of this, the text ad must not just try to draw as many clicks as feasible, but attract more clicks of people who are interested in product and are more probable to purchase the product. There are special methods to try to attain this goal, both on keyword related side and on the text ad side. In banner advertising, only method of getting improved converting traffic is to prefer the websites, where banner ad shall be displayed very cautiously. A danger of pay per click advertising, though, is the so called text box cecity. Internet users acquire the banner blindness following banner ads have been used on different websites frequently for number of years. The people mostly just do not realize banner ad any longer or don‘t show any interest in it at all. Banner ads are considered as a necessary evil so as to help lot of websites for offering free content. It is revered by many search engines that such a phenomenon may happen again with pay per click ads. Although the same may not happen in coming time soon, as the search engine users are really looking for something while using a search engine. They may not only read the subject of a site, and are looking for piece of information or stuff to buy or other things similar to that while using a search engine and looking at search engine results page. As a result it is very likely, that people will not actually acquire text box blindness (Greenspan, R., 2004). According to Andrew Goodman who have stated in his work in â€Å"Winning Results with Google AdWord† that international pay per click campaigns don‘t work that well. According to him the markets are too small for converting and running PPC campaigns are waste of money (Hotchkiss, G. ,2004).Another case to second his opinion is that effort for translating keywords and text advertisement in different languages is huge. On the other hand there exist products having huge consumer base. If the resources required to translate keywords and text ads are accessible, an attempt for getting international SEM movements may be a worth. This only makes sense, when a company actually sells products in relevant (Hansen, E., 2002). Buying key phrases in search engines entirely inspire the online advertising, as these infer the idea of Cost per Click -client of such type of advertising pays only when a visitor clicks on a precise advertisement (Carrera, 2009). Equating to SEO, PPC gives more control on visual aspect in search pages, due to amount bid and relevance of text ad (Chaffey et al., 2009). Alternatively of spending time controlling site codes and relevant contents, sellers can then pay for laying in search results (Sen, 2005). Carrera (2009) suggests that currently, main search engines have ad schemes related to hunts (Yahoo! Search Marketing, Google Adwords and Microsoft adCenter). When a particular visitor writes in search box, single or combination of   keywords, search page shows a set of sponsored links adopted by firms and organic search results, the ads are created by advertisers, with a upper limit of 25 characters in ad heading and 35 for text lines of ad and web address. As visible in Figure 2, advertisements are located in sponsored results region of searches -paid search (EConsultancy, 2008). Though, several sources point out many a time that consumers do not see difference among organic links and sponsored, clicking in links for query but with partial content (OConnor, 2009). In previous PPC programs, ranking of sponsored lists was founded on highest offer of cost per click for a particular keyword. But now, this is not essentially the case: search engines also need to pay attention towards relative click through rates of ads ads having fewer clicks will cut down the listing (Sullivan, 2007). This study is part of Quality Score, a idea shared by most of the search engines, and also analysis of match between keyword and occurrence of the keyword in text, historical click by rate, the engagement of searcher while clicking on ad, and also its loading speed and significance of the associated web page (Google, 2009). The main advantages of such an advertisement system is that it addresses the ads only to target that searched for those specific keywords, and the client only pays when users clicks on the ad. It also and allows the clients to change contents so as to the improve results, and plan the maximum amount of promotion investment and cost per click, and refine and control movements on a daily basis throughout search engine control panels (like Google Analytics). The advertisement stays online till the initial budget accomplishes the end (Google, 2009) and include the concept that PPC is very responsible, results are expected and are simpler to use in comparison to SEO, faster to get placed in search pages and branding effect. But it also has a negative side effect as well: it is highly spirited and exclusive costs per-click, scheming campaigns can be time downing, and many people will not trust ads (EConsultancy, 2008). Therefore, the dispute of this study is to study on how UK internet users differentiates between paid search results and organic search, and how often they click such paid results. 1 INTRODUCTION The topic of this explore, â€Å"Examination of UK Online Consumers sensing and Attitudes towards Marketing governed by Search Engine in context of Web 2.0† .Firstly, we need to understand what is Search Engine Marketing and is essential for contextualization of project. Carrera (2009) and Chaffey et al. (2009) have defined Search Engine Marketing as an action that affects promoting firms with the help of online search engines, to meet marketing targets by providing relevant content to users and search results, thus motivating to click on particular link. As for Search Engine Marketing Park and Kim (2008) have defined it as most measurable, strategic and governable way to build a dynamic and mutually good consumer to consumer and   also consumer to marketer communications about a certain service, product or company. It is acknowledged in field of marketing that the knowledge owned by customers, their prediction of relative conduct, and meeting expectations which is important and is key to success. As a result, internet marketers need to understand characteristics of users and internet habits of users in order to effectively find and reach target segments (Carrera, 2009; Chaffey et al., 2009). From position of consumer marketing, study of internet users and their decision making process should be based upon users characteristics and relative online behaviour. This study aims to critically find how UK online consumers comprehend and act in front of Search Engine Marketing (SEM) and other activities, and main objectives are as follows: To realize impact of internet on existing modern day marketing. To look into the current circumstance of the Web 2.0 consumer, and its role on web To realize the modern day internet Consumers conduct towards marketing To look into key concepts related to Internet Marketing, poring specifically on SEM (Search Engine Marketing). To examine the ways UK consumers comprehend SEM activities, and evaluate mental attitude towards SEM activities. To suggest testimonials for further study or schemes in internet marketing context During the procedure of secondary search, there are several key questions ,   which forms the foundation of form elaboration: To what extent trust issues are a concern when analyzing activities for internet marketing and their effectiveness? How do consumer performs searches using search engine pages and what is considered more important during the search? Why internet users choose massively the organic results retrieved from a search engine page, instead of frequented links? What incites internet users in forward marketing emails to their friends and other users? How far consumers engage in company blogs and various social network pages? How do users interact with blogs and various social network pages? From a point of view of a user, web search engines require to provide applicable and useful results in reply to some user input, usually a query. Web search engines employ dozens of factors in knowing how to score significance and to rank the found results. Typically, the internet user has no thought what factors has lead to particular result being ranked and retrieved. One exception to this is sponsored links. Many web search engines currently give at least two types of search listings for web Search Engine Results Page (SERP). First type of links is non sponsored list, which web search engine show with the help of proprietary algorithms (Hotchkiss, G. ,2006). The other type of link is the sponsored list, which comes due to a bid on phrase that searcher has entered in his query. Most of the major web search engines available today present sponsored and non sponsored listings in different areas of SERP. For this one (and frequently only one Category), searchers are informed in broader terms how these result are retrieved. Why other results are not highlighted (for e.g., anchor text, page rank)? Certainly, the causal motivation is to highlight the economic motivation that caused the sponsored listing to come into view. Study shows that web searchers are biased against sponsored links (Hotchkiss, G., 2004). Though, assuming that web searchers wish relevant and helpful results in reply to their queries and sponsored links are as appropriate as against non sponsored results, are web search engines doing the web searchers a disservice by stressing the sponsored links so prominently? 1.1 The impact of the Internet on consumer marketing Analyzing the internet with regards to consumer marketing is important to understand .A simple question which arises is: What factors affect Internet consumer marketing? According to Chaffey et al. (2009) internet has enhanced marketing as first website made in 90s was (http://info.cern.ch/) (CERN, 2008), and now, there are more than one billion users using internet regularly and the manner companies sell products or services and way consumers react has changed emphatically. Peterson et al. (1999) honor this idea, debating that World Wide Web owned maximum potential for marketing. Drawing Success in business mostly depends upon technological knowledge and further gives competitive edge and remains continuous process. There are many authors who conceive that Internet play an important major impact on Marketing mix 4 Ps: in Product Mix, digital brought different services and products (e.g. software) and further added new features to already existing ones (Carrera, 2009). Avlonitis and Karayanni (2000) admit to the fact that internet helped the discovery of user needs, cut across and product testing; In Price Mix, Carrera (2009) expresses that there is significant reduction in costs is seen, which developed firms selling products or services at a very low price, with the use of web sites for e.g. a low-cost airlines. Nevertheless, the customization of services and products allows companies to appoint premium price, as they abide by with buyers tastes and is studied in detail by (Chaffey et al., 2009); For the Place, products and services like home banking has facilitated the interaction and reduced costs in comparison to other distribution channels. Besides, the ability to continue information related to clients is much more effective than traditional transfers, dealing the Promotion, with regards to digital context and advertising adapts directly to the needs of consumers, as it collects information related to these for e.g. detection   of IP address and profile of buyer for suggestions (Carrera, 2009). Furthermore, the promotion of a service /product is now also built by C2C basis, which is very difficult to control and there are different ways to manage (Mangold and Fauls, 2009), and will be analyzed later in project. All these elements have changed the manner consumers behave with companies, thus bringing a wider choice from all the different suppliers, and are a means to selecting and purchasing of items has turned out to be easier and faster. But for long customers are engaged and confident of this new way of marketing. 1.2 Web 2.0 A paper was published by Microsoft (2007), stating that web 2.0 is changing the internet into a powerful and authoritative medium, changing the way how society believes and behaves or reacts. The report confirms that especially social networking process is gathering people from different communities, and acting as a medium for personal reflection. This is consistent And is in accordance with Fu et al. (2007), and is said that use of collaborative technologies leads to an extraordinarily fast growing community which is virtual, here people pass by and share their information. These authors have agreed on the fact that World Wide Web is moving towards social web, and users have an important role in all the aspects of business and remains to be the main focus in this study. Consumers have embraced role of an important agent, who can express themselves using new tools, like wikis blogs or social networks (Carrera, 2009). In similar manner, Cheung and Lee (2009) contend that web has moved from being mere medium of information into a medium of content creation and further sharing. Chaffey et al. (2009) further gives arguments that the widespread acceptation of high speed broadband and world-wide media experiences are more and more used to absorb consumers with each other and also with companies. More and more people discuss online and interact with products and brand campaigns, in a manner of â€Å"viral effect†. These authors are in line with Carreras definition, which suggests that by addition of Web 2.0 it enhances in promoting interaction and user yielded content using virtual community and participation of social network, content ratings and widgets and tagging. However, it remains to be seen is how users are willing to absorb the internet marketing campaigns and further motivates user to share the latter. 1.3 Online Consumers behaviour towards e-Marketing Online users mostly dont have physical comfort provided by offline stores and a communication which is face to face. This concept is related to security problems and stories of fraud and internet commerce (Chaffey et al., 2009). As a result, consumers look for evidence of trust on a website, which may include brand familiarity or site appearance and quality of content, site may have official recognition and other recommendations given by users. Ha (2004) completes this discussion, by excusing that consumers have grown more internet savvy, they now insist on interacting with firms they trust. Various other trust factors are also added like privacy (risk of giving personal information), security related with payment risks, navigation like fulfilling access to various kind of information and related to order fulfillment (Bart et al., 2005; Ha, 2004). However, there are consumers who buy only on company websites: but also have other online sources, is important to purchase choice. Following the research conducted by AOL UK (2006), about 77% of all the respondents accord that if they read a negative review about a product on internet related, it would make them think about their purchase, 42% assumed that they had to switch and move towards a different brand. One of the most important sources for online information is the search engines, which is followed closely by websites of famous brands, price comparison websites and reviews/opinions available on internet, are written by experts, customer reviews on websites. One of the important factors is that these online sources for information reduce time spent in comparing product quality which is to be done before purchase, this is a common aspect related to offline context (Huang et al., 2009). As a result, it is important to carry on here   that the trust factors has an important role related to consumers perceptions towards online marketing, also consumers need to reach for different sources related to information of products they want to buy. 1.4 Attitudes of Online Consumers Towards e-Marketing Breitenbach and Van Doren (1998) studied five distinguished kind of internet users, which are accorded by different academics to continue valid currently (Chaffey et al., 2009): organized information seekers: Those who want to get information for product or leisure, services information, that generally are not brought online Unorganized information seekers: They are referred as â€Å"surfers†, and such users want to browse and change web sites using links, looks for interesting or different things and are   more expected to click on ads or banner Organized buyers: Such users are usually get online to purchase something specific. Websites which compare various products have an important role in this case. Bargain hunters: Users who want to get offers and promotions, so as to vindicate their investment in shopping. Entertainment seekers Such users look for complete online entertainment in various contests like puzzles ,quizzes, or games for multi-player, and lik to interact with various animated features available on web site Recently, a study from EConsultancy (2004) found a similar classification for online consumer behaviour, stating it does not involve behaviours which are applied to various people on the basis of product or occasion; different individuals may react or behave differently. The report found the â€Å"Tracker† and the â€Å"Explorer† concept. But it needs to be explored in detail, and is the kind of consumer who dont have any buying intention, and is exposed to internet marketing action (like Search Engine Marketing), which may result in a conversion. 1.5 Attitudes towards search engines To conduct product or service explores, consumers mostly use search engines. These are powerful consumer tools which retrieve relevant information related to products or services. Consumers can perform quick searches which are online by simply issuing queries built up of search products or services (Kumar and Lang, 2007). However, it is very important to note that not all consumers are searching for particular products; consumers mainly want to know for information on search engines. In reality, as Smith (2009) states, Yahoo and Googles (worlds most used search engine) objective is to retrieve relevant information related to the words queried. More so, information websites forever rank higher in comparison to profit-driven sites, continuing here an important dispute for Search Engine Marketing. To understand this consumer search engine conduct, iProspect a Search marketing company in (2006) carried out a research on the way consumers use search engines. The major findings were that 62% of users only look only at first page of results and ignore the rest. Aula and Rodden (2009) accomplished this finding, by demonstrating that users assess search results very quickly and most of the times make unconscious decisions, centering mainly on first two results for a particular search as shown in (Figure 1). iProspect also expresses that when consumers do not get what they were looking for, about 41% change their search term and 82% complicate their search with other complementary words. As for prestige, it was ascertained that about 36% consider that the firms enrolled at the top of search are best brands in market. The final feeling was that comparing with sponsored area, which is between 60% and 80% and click on natural or organic listings of search page. It remains to be searched why users mostly like organic links, and reasons behind not flicking on sponsored links. 1.6 Attitudes towards Emails Following a analysis by Habeas (2008), irrespective of email and other internet threat concerns, users are still and will continue to be dependent on email, irrespective of their relationships with business organization or from each one other through web 2.0 applications. The study   has revealed that nearly 69% of total users expressed concern related to email fraud scams, and many of them do not know how can they distinguish between possibly dangerous and emails that are trustable. It also showed that majority prefer firms that offer choices and content of emails. Mintel (2008) added up users that trust emails which come from similar companies who provide relevant information with least effort. In a seminar conducted by dotMailer (2009), it was mentioned that even though the current circumstance of web 2.0 era in which consumers have the power, still email is gateway to consumers. Users today have digital lives where every single user owns an email account (or may be more t Customer Attitudes Towards Search Engine Marketing Customer Attitudes Towards Search Engine Marketing Abstract The present study approaches the empathizing of the UK users behaviour with respect to internet when considere in presence of SEM (Search Engine Marketing) and related activities, conceiving the present dynamic role of online and connected consumer who uses the internet and Web 2.0 tools like Social and Media Blogs. An online form survey, reaching up to 100 respondents actively using social network sites like â€Å"Face book†, analyzed the respondents social, demographic and general characteristics, their online behaviour, and their level of conflict with SEM activities. It also discovered the most democratic and the most often used internet tools. The review findings were mostly consistent with same kind of studies conducted in different regions of United Kingdom and Europe .the review of gathered data enabled to find relevant kinships between variables and equating answers through age, gender, and hours fagged on the internet. The results will give all internet marketers a d egree of perceptivity into their direct users, and will allow them to make strategies to provide for the targeted segments effectively. Also, this study will give a vital point of cite for future research related to internet marketing, which will be useful believing the current trends and development of particular marketing activity. The application using PHP and MySQL was designed to get the responses from respondents. Based on the responses collected from the sample of 68, the data was found and the conclusion has been done based on this data collection. The online questionnaire was uploaded on the web on the url http://searchresults.net63.net From this URL, one can access the questionnaire and fill up personal details followed by the responses to different situations. Based on this response, the data was captured onto the database. This database (of MySQL) was helpful to fetch the details and behaviour of individuals towards different options available on the websites. Technical Plan This study is planned as following: Initially, an exploration of previous or existing research and the documented evidence found are placed in the literature review section (chapter 2). Following this is, an explanation of how the study was carried out, which includes research design, followed by sampling, data collection methods, the methods used   for analysis and limitations are discussed in (chapter 3). Furthermore, the answers to research interrogations are discussed in detail in chapter 4, with a systematic analysis of the survey results. The application was being designed using PHP and MySQL. The former was used as the programming language with the back end database support through MySQL. Their personal details followed by their responses to different options available on the web are analysed to have a study on their behaviour for different situations. Based on this approach, the important analysis was further explored. Lastly, the conclusion of our research is accomplished in chapter 5, where study findings are analyzed using the point of observation of their contact on additional academic or professional research, which may include practical testimonials, limitations of findings and other areas for further research. For the purpose of my experiment I had designed a small application which counts clicks on particular links. I developed it in PHP and used MySQL database. The address of the application was located on the link that was made available online at http://searchresults.net63.net. One can easy get an access to this link to fill out the details in an easy manner. This helped in getting responses in a thorough manner. Through this approach, all the data was collected. 100 respondents were approached at initial stages. However, due to lack of response rate, it was noted that there is the need to reduce the sample size. So, I asked 68 participants to do the experiment. Mainly I sent emails to friends. I also went to Universitys library and asked some people to do the experiment. Basically I gave the address to people and once they typed it in a browser. They had to chose gender, age range and how experienced internet users they are. Then there was a short description explaining what will happ en. Participants had to imagine that they are looking for a watch to buy and were given search results copied from google on a ‘buy watches phrase. They had to click on any link they liked. Then they had to imagine that they are looking for a new TV. Search results for ‘buy tv phrase were displayed and they had to click on any. Lastly they were given search results for ‘buy books and again they had to click somewhere. All the clicks were saved in a database. There were organic and sponsored links. I used some simple SQL queries on myPHPadmin panel to extract the numbers. Critical review Search Engine Marketing (SEM) or else Pay per Click (PPC) marketing and is usually known in literature as well and is one of three diverse types of online marketing. The remaining two are Search Engine Optimization (SEO) and Banner Advertising. Precisely what they are, and how they work and advantages and disadvantages of different techniques are talked over in detail later in this report. Surveys conducted by EIAA i.e. European Interactive Advertising Association show the performance of European internet users and other online buyers or shoppers. As per their Online survey (for which around 7,008 people all across the Europe including UK, France ,Germany, , Italy ,Spain, the Nordics, Netherlands   and the Belgium were interviewed) Out of the total,76% of online buyers use search engines as a source of information. This study also stated deviations between users of the UK in particular. Before investigating the topic more closely, it is significant to define the word of SEM. Though in writing this form of marketing is frequently addressed to pay per click (also occasionally written as pay-per-click) marketing (Anderson, C., 2006). First of all a few definitions of term, to constitute the literature and will be introduced. An accurate explanation will follow later. Pay per click (PPC) is placement of small ads on the search outcome on a page for a precise keyword or set of keywords in return for a individual payment when a guest actually clicks particular ad (Battelle, J. ,2005) Pay-Per-Click (PPC) Advertising: A technique of marketing where a company pays a certain sum of money each time somebody clicks on a small advertisement on a search engine‘s results page or a homepage and then takes to the advertiser‘s website (Brin, S. and Page, L., 1998). Pay-per-click (PPC): The payment form used for patronized search advertising. Advertisers set bid on keywords and pay in case when searchers click on the search results listing related with those keywords (Broder, A., 2002). Pay per click advertising used for search engines can be explained most easily by following: The placement of a small content only adverts on search result page which is activated by a particular keyword or phrase equaling typed in search box (Brooks, N., 2004a). Pay Per Click: A performance based model of paying for online ads whereby payments are made for each click on a displayed advert, if there are no clicks then there will be no fee and is also known as CPC i.e. cost per click and CPA is known as cost per action (Brooks, N. ,2004a). This essentially means that there exists text based advertisements and are displayed on search engines result page and are next to natural search listings. Such Text ads are fore grounded by the search engines with different names like sponsored links and are typically on right hand side of a result page, and is clearly distinguished from natural search results which are displayed on left. From time to time one or more than one of those advertisements are showed on top of list, over the organic search results, fore grounded through a different backdrop color. The advertising companies can then decide which key phrase or words searches performed by the search engine users and where their ad should appear (Fain, D.C. and Pedersen, J.O. ,2006).The main mechanism of a search engine marketing operation are defining of important keywords, and the bidding on keywords and a good quality written text ad through a good call to act. The advantage of such methods of advertising when compared to banner ads is to facilitate the advertiser as he has to pay only when someone in fact clicks on the advertisement, and not only for imitation, which a customer might not be able to see. Search engines can show up to 8 Text advertisements of sponsored links on one page. The order of what text advertisement is displayed and the position is defined by how much amount each advertiser is ready to pay for searched keyword. The framework of pay per click advertising is founded on a bidding system. One of the major advantages of pay per click method is that audience is already targeted, as the people are in fact looking for something connected to the product and what company is offering(Fallows, D., 2005) .While banner advertising on other hand shows the ads to customers who may not necessarily be interested in it. They may only be interested in website where banner ad is currently displayed and may not even look at banner ad or may ignore it since they are not interested in buying anything. In addition to this, the online marketer also has the option to target clients by country and even by area or city. This utility was published in 2004 by Google. As a result online marketing is available to nearby situated business for e.g. restaurants .Similarly international companies that want to put up for sale their products outside their region (Feng, J. ,2002). Google also takes the possibility to show the text ads not only on their search engine results pages but also on their websites, clearly displayed as ads by Google. This utility is called as content network. The online marketer has authority on websites where his text advertisements will be shown at, particularly concerning the content. Though it is very hard for online marketer to have a influence on any other fraction of campaign. In addition, the analysis of data is not very suitable, because all parameters cannot be displayed as online marketer would like them to (Feng, J., Bhargava,2007). A very significant topic while talking about pay per click ads is the differentiation among good traffic and bad traffic. This topic impacts mainly PPC-advertising, as the advertiser pay for every single click, while in banner advertising payment method used is pay per impression. The aim of a pay per click advertising operation is not only to make users click on advertisement and visit their advertised website, but also to attract people, who are interested in their product. While in banner advertising, advertiser needs to pay for every impression and no matter if site visitor sees the advertisement and clicks on it at PPC advertising, each click costs money. As a result of this, the text ad must not just try to draw as many clicks as feasible, but attract more clicks of people who are interested in product and are more probable to purchase the product. There are special methods to try to attain this goal, both on keyword related side and on the text ad side. In banner advertising, only method of getting improved converting traffic is to prefer the websites, where banner ad shall be displayed very cautiously. A danger of pay per click advertising, though, is the so called text box cecity. Internet users acquire the banner blindness following banner ads have been used on different websites frequently for number of years. The people mostly just do not realize banner ad any longer or don‘t show any interest in it at all. Banner ads are considered as a necessary evil so as to help lot of websites for offering free content. It is revered by many search engines that such a phenomenon may happen again with pay per click ads. Although the same may not happen in coming time soon, as the search engine users are really looking for something while using a search engine. They may not only read the subject of a site, and are looking for piece of information or stuff to buy or other things similar to that while using a search engine and looking at search engine results page. As a result it is very likely, that people will not actually acquire text box blindness (Greenspan, R., 2004). According to Andrew Goodman who have stated in his work in â€Å"Winning Results with Google AdWord† that international pay per click campaigns don‘t work that well. According to him the markets are too small for converting and running PPC campaigns are waste of money (Hotchkiss, G. ,2004).Another case to second his opinion is that effort for translating keywords and text advertisement in different languages is huge. On the other hand there exist products having huge consumer base. If the resources required to translate keywords and text ads are accessible, an attempt for getting international SEM movements may be a worth. This only makes sense, when a company actually sells products in relevant (Hansen, E., 2002). Buying key phrases in search engines entirely inspire the online advertising, as these infer the idea of Cost per Click -client of such type of advertising pays only when a visitor clicks on a precise advertisement (Carrera, 2009). Equating to SEO, PPC gives more control on visual aspect in search pages, due to amount bid and relevance of text ad (Chaffey et al., 2009). Alternatively of spending time controlling site codes and relevant contents, sellers can then pay for laying in search results (Sen, 2005). Carrera (2009) suggests that currently, main search engines have ad schemes related to hunts (Yahoo! Search Marketing, Google Adwords and Microsoft adCenter). When a particular visitor writes in search box, single or combination of   keywords, search page shows a set of sponsored links adopted by firms and organic search results, the ads are created by advertisers, with a upper limit of 25 characters in ad heading and 35 for text lines of ad and web address. As visible in Figure 2, advertisements are located in sponsored results region of searches -paid search (EConsultancy, 2008). Though, several sources point out many a time that consumers do not see difference among organic links and sponsored, clicking in links for query but with partial content (OConnor, 2009). In previous PPC programs, ranking of sponsored lists was founded on highest offer of cost per click for a particular keyword. But now, this is not essentially the case: search engines also need to pay attention towards relative click through rates of ads ads having fewer clicks will cut down the listing (Sullivan, 2007). This study is part of Quality Score, a idea shared by most of the search engines, and also analysis of match between keyword and occurrence of the keyword in text, historical click by rate, the engagement of searcher while clicking on ad, and also its loading speed and significance of the associated web page (Google, 2009). The main advantages of such an advertisement system is that it addresses the ads only to target that searched for those specific keywords, and the client only pays when users clicks on the ad. It also and allows the clients to change contents so as to the improve results, and plan the maximum amount of promotion investment and cost per click, and refine and control movements on a daily basis throughout search engine control panels (like Google Analytics). The advertisement stays online till the initial budget accomplishes the end (Google, 2009) and include the concept that PPC is very responsible, results are expected and are simpler to use in comparison to SEO, faster to get placed in search pages and branding effect. But it also has a negative side effect as well: it is highly spirited and exclusive costs per-click, scheming campaigns can be time downing, and many people will not trust ads (EConsultancy, 2008). Therefore, the dispute of this study is to study on how UK internet users differentiates between paid search results and organic search, and how often they click such paid results. 1 INTRODUCTION The topic of this explore, â€Å"Examination of UK Online Consumers sensing and Attitudes towards Marketing governed by Search Engine in context of Web 2.0† .Firstly, we need to understand what is Search Engine Marketing and is essential for contextualization of project. Carrera (2009) and Chaffey et al. (2009) have defined Search Engine Marketing as an action that affects promoting firms with the help of online search engines, to meet marketing targets by providing relevant content to users and search results, thus motivating to click on particular link. As for Search Engine Marketing Park and Kim (2008) have defined it as most measurable, strategic and governable way to build a dynamic and mutually good consumer to consumer and   also consumer to marketer communications about a certain service, product or company. It is acknowledged in field of marketing that the knowledge owned by customers, their prediction of relative conduct, and meeting expectations which is important and is key to success. As a result, internet marketers need to understand characteristics of users and internet habits of users in order to effectively find and reach target segments (Carrera, 2009; Chaffey et al., 2009). From position of consumer marketing, study of internet users and their decision making process should be based upon users characteristics and relative online behaviour. This study aims to critically find how UK online consumers comprehend and act in front of Search Engine Marketing (SEM) and other activities, and main objectives are as follows: To realize impact of internet on existing modern day marketing. To look into the current circumstance of the Web 2.0 consumer, and its role on web To realize the modern day internet Consumers conduct towards marketing To look into key concepts related to Internet Marketing, poring specifically on SEM (Search Engine Marketing). To examine the ways UK consumers comprehend SEM activities, and evaluate mental attitude towards SEM activities. To suggest testimonials for further study or schemes in internet marketing context During the procedure of secondary search, there are several key questions ,   which forms the foundation of form elaboration: To what extent trust issues are a concern when analyzing activities for internet marketing and their effectiveness? How do consumer performs searches using search engine pages and what is considered more important during the search? Why internet users choose massively the organic results retrieved from a search engine page, instead of frequented links? What incites internet users in forward marketing emails to their friends and other users? How far consumers engage in company blogs and various social network pages? How do users interact with blogs and various social network pages? From a point of view of a user, web search engines require to provide applicable and useful results in reply to some user input, usually a query. Web search engines employ dozens of factors in knowing how to score significance and to rank the found results. Typically, the internet user has no thought what factors has lead to particular result being ranked and retrieved. One exception to this is sponsored links. Many web search engines currently give at least two types of search listings for web Search Engine Results Page (SERP). First type of links is non sponsored list, which web search engine show with the help of proprietary algorithms (Hotchkiss, G. ,2006). The other type of link is the sponsored list, which comes due to a bid on phrase that searcher has entered in his query. Most of the major web search engines available today present sponsored and non sponsored listings in different areas of SERP. For this one (and frequently only one Category), searchers are informed in broader terms how these result are retrieved. Why other results are not highlighted (for e.g., anchor text, page rank)? Certainly, the causal motivation is to highlight the economic motivation that caused the sponsored listing to come into view. Study shows that web searchers are biased against sponsored links (Hotchkiss, G., 2004). Though, assuming that web searchers wish relevant and helpful results in reply to their queries and sponsored links are as appropriate as against non sponsored results, are web search engines doing the web searchers a disservice by stressing the sponsored links so prominently? 1.1 The impact of the Internet on consumer marketing Analyzing the internet with regards to consumer marketing is important to understand .A simple question which arises is: What factors affect Internet consumer marketing? According to Chaffey et al. (2009) internet has enhanced marketing as first website made in 90s was (http://info.cern.ch/) (CERN, 2008), and now, there are more than one billion users using internet regularly and the manner companies sell products or services and way consumers react has changed emphatically. Peterson et al. (1999) honor this idea, debating that World Wide Web owned maximum potential for marketing. Drawing Success in business mostly depends upon technological knowledge and further gives competitive edge and remains continuous process. There are many authors who conceive that Internet play an important major impact on Marketing mix 4 Ps: in Product Mix, digital brought different services and products (e.g. software) and further added new features to already existing ones (Carrera, 2009). Avlonitis and Karayanni (2000) admit to the fact that internet helped the discovery of user needs, cut across and product testing; In Price Mix, Carrera (2009) expresses that there is significant reduction in costs is seen, which developed firms selling products or services at a very low price, with the use of web sites for e.g. a low-cost airlines. Nevertheless, the customization of services and products allows companies to appoint premium price, as they abide by with buyers tastes and is studied in detail by (Chaffey et al., 2009); For the Place, products and services like home banking has facilitated the interaction and reduced costs in comparison to other distribution channels. Besides, the ability to continue information related to clients is much more effective than traditional transfers, dealing the Promotion, with regards to digital context and advertising adapts directly to the needs of consumers, as it collects information related to these for e.g. detection   of IP address and profile of buyer for suggestions (Carrera, 2009). Furthermore, the promotion of a service /product is now also built by C2C basis, which is very difficult to control and there are different ways to manage (Mangold and Fauls, 2009), and will be analyzed later in project. All these elements have changed the manner consumers behave with companies, thus bringing a wider choice from all the different suppliers, and are a means to selecting and purchasing of items has turned out to be easier and faster. But for long customers are engaged and confident of this new way of marketing. 1.2 Web 2.0 A paper was published by Microsoft (2007), stating that web 2.0 is changing the internet into a powerful and authoritative medium, changing the way how society believes and behaves or reacts. The report confirms that especially social networking process is gathering people from different communities, and acting as a medium for personal reflection. This is consistent And is in accordance with Fu et al. (2007), and is said that use of collaborative technologies leads to an extraordinarily fast growing community which is virtual, here people pass by and share their information. These authors have agreed on the fact that World Wide Web is moving towards social web, and users have an important role in all the aspects of business and remains to be the main focus in this study. Consumers have embraced role of an important agent, who can express themselves using new tools, like wikis blogs or social networks (Carrera, 2009). In similar manner, Cheung and Lee (2009) contend that web has moved from being mere medium of information into a medium of content creation and further sharing. Chaffey et al. (2009) further gives arguments that the widespread acceptation of high speed broadband and world-wide media experiences are more and more used to absorb consumers with each other and also with companies. More and more people discuss online and interact with products and brand campaigns, in a manner of â€Å"viral effect†. These authors are in line with Carreras definition, which suggests that by addition of Web 2.0 it enhances in promoting interaction and user yielded content using virtual community and participation of social network, content ratings and widgets and tagging. However, it remains to be seen is how users are willing to absorb the internet marketing campaigns and further motivates user to share the latter. 1.3 Online Consumers behaviour towards e-Marketing Online users mostly dont have physical comfort provided by offline stores and a communication which is face to face. This concept is related to security problems and stories of fraud and internet commerce (Chaffey et al., 2009). As a result, consumers look for evidence of trust on a website, which may include brand familiarity or site appearance and quality of content, site may have official recognition and other recommendations given by users. Ha (2004) completes this discussion, by excusing that consumers have grown more internet savvy, they now insist on interacting with firms they trust. Various other trust factors are also added like privacy (risk of giving personal information), security related with payment risks, navigation like fulfilling access to various kind of information and related to order fulfillment (Bart et al., 2005; Ha, 2004). However, there are consumers who buy only on company websites: but also have other online sources, is important to purchase choice. Following the research conducted by AOL UK (2006), about 77% of all the respondents accord that if they read a negative review about a product on internet related, it would make them think about their purchase, 42% assumed that they had to switch and move towards a different brand. One of the most important sources for online information is the search engines, which is followed closely by websites of famous brands, price comparison websites and reviews/opinions available on internet, are written by experts, customer reviews on websites. One of the important factors is that these online sources for information reduce time spent in comparing product quality which is to be done before purchase, this is a common aspect related to offline context (Huang et al., 2009). As a result, it is important to carry on here   that the trust factors has an important role related to consumers perceptions towards online marketing, also consumers need to reach for different sources related to information of products they want to buy. 1.4 Attitudes of Online Consumers Towards e-Marketing Breitenbach and Van Doren (1998) studied five distinguished kind of internet users, which are accorded by different academics to continue valid currently (Chaffey et al., 2009): organized information seekers: Those who want to get information for product or leisure, services information, that generally are not brought online Unorganized information seekers: They are referred as â€Å"surfers†, and such users want to browse and change web sites using links, looks for interesting or different things and are   more expected to click on ads or banner Organized buyers: Such users are usually get online to purchase something specific. Websites which compare various products have an important role in this case. Bargain hunters: Users who want to get offers and promotions, so as to vindicate their investment in shopping. Entertainment seekers Such users look for complete online entertainment in various contests like puzzles ,quizzes, or games for multi-player, and lik to interact with various animated features available on web site Recently, a study from EConsultancy (2004) found a similar classification for online consumer behaviour, stating it does not involve behaviours which are applied to various people on the basis of product or occasion; different individuals may react or behave differently. The report found the â€Å"Tracker† and the â€Å"Explorer† concept. But it needs to be explored in detail, and is the kind of consumer who dont have any buying intention, and is exposed to internet marketing action (like Search Engine Marketing), which may result in a conversion. 1.5 Attitudes towards search engines To conduct product or service explores, consumers mostly use search engines. These are powerful consumer tools which retrieve relevant information related to products or services. Consumers can perform quick searches which are online by simply issuing queries built up of search products or services (Kumar and Lang, 2007). However, it is very important to note that not all consumers are searching for particular products; consumers mainly want to know for information on search engines. In reality, as Smith (2009) states, Yahoo and Googles (worlds most used search engine) objective is to retrieve relevant information related to the words queried. More so, information websites forever rank higher in comparison to profit-driven sites, continuing here an important dispute for Search Engine Marketing. To understand this consumer search engine conduct, iProspect a Search marketing company in (2006) carried out a research on the way consumers use search engines. The major findings were that 62% of users only look only at first page of results and ignore the rest. Aula and Rodden (2009) accomplished this finding, by demonstrating that users assess search results very quickly and most of the times make unconscious decisions, centering mainly on first two results for a particular search as shown in (Figure 1). iProspect also expresses that when consumers do not get what they were looking for, about 41% change their search term and 82% complicate their search with other complementary words. As for prestige, it was ascertained that about 36% consider that the firms enrolled at the top of search are best brands in market. The final feeling was that comparing with sponsored area, which is between 60% and 80% and click on natural or organic listings of search page. It remains to be searched why users mostly like organic links, and reasons behind not flicking on sponsored links. 1.6 Attitudes towards Emails Following a analysis by Habeas (2008), irrespective of email and other internet threat concerns, users are still and will continue to be dependent on email, irrespective of their relationships with business organization or from each one other through web 2.0 applications. The study   has revealed that nearly 69% of total users expressed concern related to email fraud scams, and many of them do not know how can they distinguish between possibly dangerous and emails that are trustable. It also showed that majority prefer firms that offer choices and content of emails. Mintel (2008) added up users that trust emails which come from similar companies who provide relevant information with least effort. In a seminar conducted by dotMailer (2009), it was mentioned that even though the current circumstance of web 2.0 era in which consumers have the power, still email is gateway to consumers. Users today have digital lives where every single user owns an email account (or may be more t