Ok Cheater free essay sample

Business organisations often use professional specialist agencies to help them produce an effective campaign that will achieve the promotional objectives. A good campaign must also use the right media. †¢Explain the role of advertising agencies in the development of a successful promotional campaign. (P3). †¢Benefits of using professional advertising agencies (M2) †¢Explain the reasons behind the choice of media in a successful promotional campaign (P4) †¢Evaluate an existing national marketing campaign (D2) 2. Explain how professional advertising agencies can contribute to the promotional success of a selected product. (include in your answer a couple examples of the advertising used in the Orange Wednesday campaign (P3) 2. 2 Explain the advantages and disadvantages of using professional agencies in ensuring the promotional success. (Remember, not all advertising campaigns are successful and advertising agencies can significantly affect whether the campaign is successful or not. There a disadvantages to using an advertising agency, which need to be carefully considered) (M2) . We will write a custom essay sample on Ok Cheater or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 3 Explain the general factors that have to be considered when selecting appropriate media for a successful. Evaluate fully an existing national marketing campaign. (Evaluation is about considering in detail the advantages and disadvantages of something and coming to conclusions as a result of this analysis. Was the campaign worth the effort? ) (D2) Task 4: YOUR OWN CAMPAIGN – PRESENTATION (P5 M3) Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief (P5) †¢Provide a rationale for the promotional campaign (M3) Scenario: Due to large commitments at Red Agency you have been asked to participate in the creation and design of an ad campaign for a given product to meet the needs of a given campaign / creative brief. You also have a preference to pick which project to part take in You are required to choose 1 of the 3 situations from the campaign briefs stated below: A new cafe established to specialise in the sale of ethical food brands. The owner wants to attract customers that have a passion for the cause. The budget for the campaign is ? 8,000, required campaign length is 2 weeks during the launch of the business. -A successful health and fitness club is opening a new branch 5 minutes away from the Paddington campus of CWC. The owners have identified students at the college as target customers and are hoping to attract a large number of students to sign up for 25% discounted annual contracts.